Le Meridien Hotel
Project Summary
01. The brief
Ahead of the hotel's opening, Le Meridien engaged us to create an outdoor entertaining area that respected the building's heritage and connected the external space with its art deco-inspired interiors. Signage was also needed to help guide pedestrians and arriving guests.
02. The challenges
The design had to complement a building with more than a century of history while accommodating a long, eight-metre frontage. The planters needed to maintain consistent alignment and incorporate the required visual and wayfinding elements.
03. Our solution
We customised the ALLO planter into a longer, narrower and taller configuration. Precision laser-cut holes in the aluminium frames enabled neighbouring units to be secured in alignment along the frontage, supporting a cohesive installation.
04. The finished result
The custom planter arrangement creates a coordinated outdoor entertaining area that complements the hotel's architectural character while incorporating signage to assist visitors. BBP demonstrating our ability to customise modular planter systems for hospitality projects, combining architectural context, precise alignment and practical wayfinding requirements in one coordinated solution.
In preparation for the grand opening of their new Melbourne hotel, Le Meridien Hotel Group engaged Bloom Box Products to create a unique outdoor entertaining area using the Allo clad planters. Boasting 235 rooms and 12 stories of immaculate art deco inspired interiors, this was an exciting project to take part in. Located in a building with over 100 years of history in Melbourne’s hospitality and entertainment scene, we needed to ensure that the entertainment space paid tribute to the building’s rich heritage.
It was also important to incorporate signage as a way-finding solution for both pedestrian traffic and guests arriving by vehicle. For projects with a succinct visual style and direction, any additions should be complimentary and tie in with the narrative of the building.
The team at Bloom Box wanted to ensure that the style of the interior of the building flowed into this new outside space. Noting some of the visual highlights in the hotel’s entrance, we recommended that the planter design complement the style of the central bar and service area.
The Le Meridien bar was designed to reflect the building's rich theatre history, resembling a classic 1950s cinema ticket office. We thought this would be a great detail to feature in the outdoor entertainment space.
The building comprises other distinguishing features throughout, such as black metal accents and timber panelling. This style aligned nicely with the details on our Allo Planter making it the perfect option for an eye catching and welcoming entrée before entering the building.
The Allo Planter is a highly customisable planting solution designed to integrate into any project functionally and aesthetically. The design features a modern industrial aluminium framework that can be clad with wide range materials or finishes.
For this project we customised our standard Allo Planter to suit the client’s requirements, making it longer, thinner and taller. In order to cover the eight-meter-long frontage, the planters needed to be fixed together to maintain perfect alignment.
This was achieved through the addition of precision laser cut holes in the aluminium frame, which secured each planter into perfect alignment with its neighbour.
As you can see from the final product, the Allo planter provided the design continuity desired by the client, so that guests see the outdoor entertaining space as an extension of the sophisticated style that awaits them inside.
This was one of the team’s most satisfying projects, not least because it demonstrated the flexibility and ease of customisation, assembly, and installation of the Allo Planter Box design.
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